I've had this idea of a puzzle cube promotional piece for over a decade now.

When I originally designed my 2D hexa-star logo, I did it with this 3D shape in mind. I've always liked the shwag I've picked up from studios, and design houses over the years. When it's done right it can transcend the membrane from obnoxious promotional trinket to thoughtful curiosity worth keeping, and representative of what it promotes. I wanted to create something like that for my branding. A little research, and a whole lot of trial and error later, I was left with a puzzle cube cube that is expressive of my mission as a designer, animator, and general creative.

This one is based on a foam cube of similar design I had when I was young, and it was one of the original foam 3D puzzles. I didn't find any satisfactory ones for purchase I could brand in any acceptable way, so I decided to make one. I bought a 3D printer and quickly trained on how to tune it in as finely as possible. The joints would have to be very accurate to snap together without being too tight or too lose, so precision from start to finish was paramount. Over the course of 6 test runs, I dialed in the final measurements, and explored the overall cube form. Because 3D printing at an affordable range is still very young, the detail quality is only acceptable down to a certain scale. I took the unavoidable inconsistencies of printing as a challenge to make the smoothest cube I possibly could. I felt that if the cube is perfectly smooth with precise seams, then that would serve as evidence of precision, design, and craftsmanship. When considered all at once, this project's scope crosses a great many creative disciplines. Graphic design, motion design, web design, industrial design, all orchestrated in a unified branding schema that still affords the leeway for the components to speak their own language.